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5 easy ways to get more enquiries for your business

You’ve got the great website, you’re working your backside off on social media, you’re google adverting all over the place but for some reason you’re still not buried under an avalanche of enquiries. Why not?

 

Unfortunately, there’s no easy answer to that question. There’s so many different psychological cogs and wheels that play a part in persuading people to click on a contact button. And I’m not going to pretend I’m about to give you an exhaustive list of them all right here.

 

What I can do though, is offer you 5 super easy ways to improve your chances. A few little tweaks you can make yourself before you call in the big guns… and by the big guns, I mean me.

Optimise your social media profiles

Ok, let’s take a look at your social media channels. You need to make it as easy as possible for people to get in touch with you, so make sure you’ve got every little bit of your profile information filled out. At the very least you need to make sure your website address, phone number and email is on there.

 

While you’re pimping your profiles, make sure you also add a ‘call to action’ button. You can do this on Facebook, LinkedIn, Instagram, and Youtube.

 

Each platform offers you different options in terms of the type of buttons you can add. Facebook definitely has the most dazzling array, with a whopping 6 options for your contact button alone!

 

Screenshot showing the different Facebook options for 'call to action' buttons
So many call to actions, so little time

Optimise your website

Now to your website. Again, it’s all about making it as easy as possible for people to get in touch. There are lots of ways you can do this:

 

  1. Add your contact details to your header or footer.
  2. Have you got a contact page? No? Why on earth not?
  3. Add a contact form to some of your other website pages. Service pages work best but you can add them anywhere you feel like writing “get in touch”.
  4. If adding a form feels to clunky, make sure you use a button that takes people straight to your contact form instead. Don’t be shy about using these. Pepper them all over the place. For example: Here’s some interesting information about me or my company. Want to find out more? Boom! Get your button right in there.

Add live chat to your website

Want to make sure there’s literally nowhere left on your website for your customers to hide? Adding a live chat function is definitely for you. There are hundreds of different live chat solutions out there to choose from. Rather than try and wade through them yourself, have a chat to your website developer to see what they recommend.

 

If you’re desperate to add it yourself, make sure you do your research and find reviews on reputable blogs. Often app and software makers will write blogs about the ‘best live chat apps for your website’ and list a bunch of their competitors only to place themselves as the number one option. Which you’ve got to give them credit for but hey, come on people. Play fair.

Ask your customers to leave a review

You will get more enquiries if your business has good reviews. Fact. Google, Facebook these are the places you want to start with. Email your customers and ask them if they would mind writing you a review. If you want to sweeten the deal you could offer them a cheeky 10% off in return.

Write good content

And finally, if you want more people to buy your wares, you need to convince them what you’ve got is worth having. If you do not have an area on your website for case studies, news or blogs, add one.

 

If you do not have a website, use your social media channels like a blog instead. Share your news, tips, customer testimonials, all the kinds of things that make you want to click buttons.

 

Still need a big gun?

If all of that sounds too tedious or you’ve tried it all and you’re still getting no love, I can help. Let me work some sweet digital magic on your behalf. Contact me now to get started.

 

See what I did there? Here endeth the lesson.

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